Today, Climate Power, League of Conservation Voters, and Potential Energy Coalition launched “the Great American Build” campaign, calling on leaders to go big on clean energy infrastructure investments.

View their first ad, “Calling All Builders,” here.

NBC News: Green groups launch $10 million ad campaign pressuring Biden, Congress to spend huge on climate

A coalition of environmental groups backed by Democratic governors is launching a $10 million-plus ad campaign pressuring the Biden administration and Congress to spend trillions on climate change and clean energy as Washington gears up for its next fight over President Joe Biden’s infrastructure and jobs plan.

Dubbed “The Great American Build,” the campaign aims to set an aggressive starting point for negotiations over the size and scope of the infrastructure package, which is coming into focus as Biden’s next major push after last week’s passage of the $1.9 trillion Covid-19 relief package.


The first TV ad, which starts airing Tuesday on cable, uses black-and-white images of blue-collar workers to argue that America’s builders, roofers, electricians and steelworkers would be the ones to benefit from investing heavily in new, climate-friendly infrastructure, reinforcing the Biden administration’s claim that clean infrastructure and jobs go hand in hand.

“Your country is calling you to rebuild America, to create a cleaner, safe, more prosperous future for all,” the ad says. “Tackling climate change — this is the job of our lifetime.”

Organizers said they were spending more than $10 million on the campaign, which will include grassroots organizing and additional TV ads. The first ad was produced by Pereira O’Dell, the advertising house that recently created an ad featuring former Presidents Jimmy Carter, George W. Bush, Bill Clinton and Barack Obama encouraging Covid-19 vaccinations as part of the It’s Up To You campaign.

A key goal is to put more political pressure on lawmakers who campaigned on bold action on climate to deliver, said Lori Lodes, executive director of Climate Power, which organized the campaign with the League of Conservation Voters and the Potential Energy Coalition.


“We can put millions back to work and prepare states like ours to face climate change while creating unprecedented economic opportunity for businesses and prosperity for our people,” said Gov. Gretchen Whitmer of Michigan, whose auto industry-dependent economy faces the potential for major disruption if the U.S. moves rapidly toward electric vehicles.


Read the full article here.