PRESS RELEASE: NEW DIGITAL AD: LEADING CARE ADVOCATES, FRONTLINE CARE WORKERS URGE CONGRESS, BIDEN TO GO BIG ON CARE INFRASTRUCTURE

FOR IMMEDIATE RELEASE
April 15, 2021

Contact: 
Maddy McDaniel, Communications Director

[email protected]

NEW DIGITAL AD: LEADING CARE ADVOCATES, FRONTLINE CARE WORKERS URGE CONGRESS, BIDEN TO GO BIG ON CARE INFRASTRUCTURE

The Ad Features Leading Care Advocates Including Director of the National Domestic Workers Alliance Ai-jen Poo, Executive Director Of Black Leaders Organizing For Communities Angela Lang, and SEIU International President Mary Kay Henry

Director of the National Domestic Workers Alliance Ai-jen Poo: “If the definition of infrastructure is that which enables economic activity and commerce to happen, what could be more fundamental than good care for our families?”

[Invest in America]

71% of Voters, Including 64% of Independents and 58% of Republicans, Support Investing In Care Infrastructure

New Report: Investing In Care Infrastructure Will Accelerate Economic Recovery, Create Jobs, Promote Gender & Racial Equity

50 Groups Sign Letter Saying Congress Must Go Big and Invest in A Care Infrastructure That Includes Affordable Child Care, Long Term Care, and Elder Care; Millions of Good-Paying Jobs for Care Providers; and Paid Family and Medical Leave

WASHINGTON, D.C. — Today, Invest in America released a new digital ad, “Invest in Care” highlighting caregivers and care advocates calling for robust public investment in the care economy. View the digital ad here

The ad features leading care advocates including Director of the National Domestic Workers Alliance Ai-jen Poo, Executive Director of Black Leaders Organizing for Communities Angela Lang, and SEIU International President Mary Kay Henry — as well as working moms, caregivers, and activists with Moms Rising, Paid Leave for All, PL+US, and Main Street Alliance.

“If the coronavirus pandemic has taught us anything, it is that investing in the care economy is an essential part of investing in our nation’s infrastructure,” said Zac Petkanas, senior advisor for Invest in America. “After a devastating year that has disproportionately affected women in the workforce, we need big, bold care infrastructure investments to combat the ‘she-cession’ and ensure that Americans can continue to compete in a global economy.”

The coronavirus pandemic has exposed and exacerbated pre-existing cracks and inequities in the caregiving economy, as a lack of affordable care and paid leave forced more than 2.3 million women out of the workforce and pulled women’s participation in the labor force to the lowest it’s been since 1988.

The digital ad is part of a #CareCantWait Week of Action during which leading care advocacy groups are partnering with lawmakers, activists, care providers, and business leaders to urge Congress to prioritize investing in a care infrastructure as part of the next legislative package. That means investing in affordable child care, elder care, and long term care for people with disabilities; investing in a care workforce to create millions of good-paying care jobs; and creating an inclusive paid family and medical leave program. Together, these policies create a care infrastructure that keeps the American economy running. 

The investment in the care sector proposed in the American Jobs Plan and the forthcoming American Families Plan would create millions of new jobs for the women hit hardest by this crisis, generate hundreds of billions of dollars in new economic activity, and allow millions of women who have been pushed out of the labor force to return to their own careers.

Investing in care infrastructure is both popular and bipartisan, according to polling from Invest in America and Data For Progress:

  • By a +52 point margin, 71% of voters, including 64% of Independents and 58% of Republicans, support investing in care infrastructure.
  • 59% of voters believe care infrastructure investments will boost economic recovery by a +28 point margin. 
  • 58% of voters believe the federal government should be more involved in providing support for caregivers by a +25 point margin.

About Invest in America

Invest In America is a national rapid response operation advocating for robust public investment to rescue the economy from the COVID crisis and create prosperity for the future, and to fight back against fear-mongers who use deficit concerns as a scapegoat to starve American communities and businesses of resources.

The operation consists of two components: Invest in America, the charitable and public education arm, which is a fiscally sponsored project of Economic Security Project funded by the William and Flora Hewlett Foundation and Economic Security Project co-chair Chris Hughes; and Invest in America Action, the advocacy and social welfare arm, which is a fiscally sponsored project of Economic Security Project Action funded by Chris Hughes and the Omidyar Network.

Learn more at InvestInAmericaNow.com and @InvestNowUSA, and InvestinAmericaProject.com.

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